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Marking a Corporate Anniversary

Marking a Corporate Anniversary

| August 8, 2019

by Susan Shelby Marking a corporate anniversary is a fun PR and marketing initiative, one that promotes pride in the organization and builds goodwill with a company’s constituents. Companies are rightfully eager to mark the accomplishment and share the momentous occasion with employees, clients, partners, and other audiences. So how do you promote a corporate […]

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Digital Ice-Breakers via LinkedIn

| July 18, 2019

This article originally appeared on SMPS Boston’s website. by Ken Lambert As we know, LinkedIn is a must-have for anyone today in sales, marketing, or new business development. There are plenty of gurus out there along with crash-courses on how to best use LinkedIn for maximum exposure and potential business or professional opportunity. Before you […]

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Three Ways to Convince Skeptical Prospects to Trust Your Architecture, Engineering, or Construction Firm

Three Ways to Convince Skeptical Prospects to Trust Your Architecture, Engineering, or Construction Firm

| April 3, 2019

This article originally appeared on SMPS Boston’s website. by Katie Martell The future of marketing is not about attention, reach, creative, or technology. These things are important – don’t get me wrong. But, there is a bigger and more urgent charter for marketers at professional services firms: trust. We don’t do business with people, or companies, we do […]

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Key Takeaways from Matt Handal’s Proposal Workshop

Key Takeaways from Matt Handal’s Proposal Workshop

| February 6, 2019

by Virginia Steigerwald Last week, Matt Handal, the author of the book Proposal Development Secrets: Win More, Work Smarter, and Get Home on Time, held a half-day workshop which included discussion and exercises to help attendees take their proposals to the next level. For those who unfortunately could not attend, here is a summary of some key […]

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