Boston – Arsenal Yards announced it has appointed Jessica Reed as marketing director, in anticipation of additional openings at the new mixed-used development in Watertown from Boylston Properties and Wilder.
Reed will help coordinate onsite marketing for the new Greater Boston neighborhood, which has over 1 million sq. ft. of retail, dining, entertainment, fitness, life science lab spaces and contemporary apartments.
Her responsibilities will include executing strategic, multi-phased retail marketing programs including advertising and public relations campaigns, community and tenant communications and supporting Arsenal Yards leasing leads.
Bringing over five years of commercial real estate experience in the Greater Boston market, Reed was previously the assistant general manager of Legacy Place in Dedham, overseeing the 781,000sf open-air shopping and dining destination’s marketing and communication programs.