Rachael Abrantes
New Bedford, MA – Poyant, a sign manufacturer and branding specialist serving local, regional and national organizations, has named Rachael Abrantes associate graphic designer. In this position, she supports the Dunkin’ team, designing branding packages for franchise locations throughout the Northeast and implementing new brand standards.
Abrantes, who joined the Poyant team in 2019, is involved with designing sign packages for various businesses such as Rockland Trust, Anchor Animal Hospital, Cambridge Trust, Wickford Appliance, and many other local organizations.
In addition, she creates unique content for Poyant’s marketing team. She has completed numerous courses with the International Sign Association, focusing on marketing, installation, digital signage, and print signage.
Prior to working at Poyant, her focus was print, web, and textiles.
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Abrantes has a newfound passion for environmental design and has immersed herself in the medium, implementing her contemporary and creative design experience to her new, technical knowledge of materials and methods. She enjoys working with customers on jobs large and small and strives to create thoughtful, innovative designs that embody the client’s brand and surroundings.
“Rachael is a great addition to our design team. She is thoughtful, collaborative and detail oriented, bringing creative solutions to each design project,” said Richard Poyant, president.
