JC&A Launches “We Build…” Campaign

Quincy, Mass – J. Calnan & Associates (JC&A) recently launched a comprehensive brand positioning campaign to better define and communicate the core elements that make it one of the best construction management firms in New England and beyond.

To kick-off the campaign, JC&A unveiled a new logo and corporate brochure that clearly tell the JC&A story. The new JC&A logo is an evolution of the former logo – a bolder, more modern look that demonstrates the company’s progress, versatility and commitment to collaboration while still recognizing and appreciating the firm’s roots and foundation.

The “We Build…” theme highlights the company’s talented and likeable people; its culture based on camaraderie and unselfish teamwork; its fierce commitment to community and clients; its systematic approach to building as well as its unparalleled value proposition. It also highlights the firm’s impressive work in the academic, corporate, healthcare and science & technology markets for clients such as Boston Properties, Biogen IDEC, Atlantic Management, Children’s Hospital, Schneider Electric, PTC Inc, Reebok, Shire Pharmaceuticals, The Park School, New England Sports Network (NESN), Philips, Constant Contact, The MathWorks and PUMA to name a few. JC&A has been fortunate to collaborate with some of the best design and engineering firms on these projects as well as leading property management, project management and brokerage firms.

“We are very excited about the branding effort and the new fresh take on our logo and other materials,” said CEO Jay Calnan. “I am tremendously proud of our firm’s ability to be very forward thinking and progressive, while still remaining true to our roots and the principles that have contributed to our 17 years of success. That is a very fine balance and we feel the new logo and materials are a great reflection of that.”