Boston – Cambridge-based AW-ARCH (AW) has designed the first Boston showroom for Blu Dot, a contemporary furniture designer and retailer. The showroom is designed to welcome visitors to the Seaport’s Superette Building with 11,500sf of new commercial space within a mixed-use retail complex.
Wrapped by glass, the second-floor space at 141 Seaport Boulevard features views to Boston Harbor and the Seaport and offers a thoughtfully-scaled sequence of sitting rooms and niches that integrate Blu Dot’s merchandise with ample daylight, precision lighting, and the city landscape. At its center is a “showroom within a showroom” designed to showcase the company’s emerging line of small accessories.
“AW has always felt a kinship with Blu Dot and their minimal but purposeful design aesthetic,” said AW’s founding principal-in-charge, Nick Winton. “The new space in Boston was a great opportunity to let the scale of big elemental walls, glass and concrete create a new context for all the detail and texture of Blu Dot’s furniture.”
The project creates the atmosphere of an art gallery, but one where visitors are invited to sit, touch, and explore the pieces. Blu Dot’s and AW’s shared aesthetic work in sync to craft a welcoming space for discovering and enjoying the depth of Blu Dot’s furniture design and home decor.
Blu Dot’s co-founder, Maurice Blanks, added, “Our new space in the Seaport couldn’t be a better example of our mission to ‘inspire a more creative way of living through good design.’ It’s inspirational both in AW’s elegant design for the space and in the furniture vignettes that beautifully show visitors how Blu Dot could work for them in their home or office. We’re thrilled to be part of this booming neighborhood and can’t wait to get to know the Boston design community.”
In addition to Blu Dot and AW-ARCH, team members for the project include Stack + Co, construction management; Lam Partners and Boston Light Source, lighting; Allied Consulting Engineering, MEP; McNamara Salvia Structural Engineers, structural; and Fenagh Engineering and Testing, testing.
The showroom opened in May with an opening event slated for this fall.