True Fit Gets New, High-End HQ

True Fit’s new headquarters in Boston.

Boston – Dyer Brown recently announced the completion of a new Boston headquarters for True Fit, a tech company known for its “personalization platforms” used for online apparel retailing. The new office spaces feature cost-effective and highly adaptable design solutions with extensive graphics, raw materials and other fun flourishes for a high-end yet tech-savvy, downtown aesthetic. Branded elements include inspirational quotations and logotypes of the many companies that True Fit serves with their unique, popular and easy-to-use tools for sizing garments and footwear prior to online purchases.

Along with the exposed structure and systems overhead, the reception area, conference room, and an open pantry breakroom feature a palette of reclaimed timber, polished concrete flooring, and sleek frameless glass partitions.

The HQ incorporates extensive graphics, logos, and raw materials.

Casual modern upholstered furnishings add to the raw, rugged sensibility, softened by pendant lighting fixtures and varied displays of client company logos and products. Dyer Brown also integrated reclaimed timber into existing sliding door hardware at entrances to meeting rooms and designed bespoke wood furnishings including chairs and conference room tables. Ample city views are left open and uninterrupted throughout.

According to Romney Evans, co-founder of True Fit, “It was great working with Dyer Brown on a project that brought our vision to life in a way that balanced our uncompromising aesthetic with aggressive cost management goals.”

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