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Tag: Susan Shelby

Changing of the Guard: How to Navigate a Management Transition

Changing of the Guard: How to Navigate a Management Transition

| May 15, 2015 | 0 Comments

by Susan Shelby The only thing that is constant is change. So it is in business as well, and one of the most significant changes a firm can undergo is a management transition. Company stakeholders shift to new talent and a younger generation, and perhaps a change of the company name or branding is considered. […]

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Grace Under Pressure: Handling Crisis Communications in a 24×7 News Cycle

Grace Under Pressure: Handling Crisis Communications in a 24×7 News Cycle

| February 18, 2015 | 0 Comments

by Susan Shelby The phone rings. On the other end is a reporter asking about an incident that just happened involving your company. How would you respond? A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business operations and have a real or perceived negative impact […]

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Know the Numbers  By Susan Shelby

Know the Numbers By Susan Shelby

| November 21, 2013 | 0 Comments

While we marketers may be drawn to our profession for any number of reasons, it’s not likely that finance is among them. The chance to design attractive printed brochures, create engaging websites, and plan memorable events are all fun parts of the job. However, understanding your firm’s finances – and how marketing impacts the bottom […]

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