Tag: Susan Shelby
Putting Your Best Face Forward: Business Headshots
by Susan Shelby Headshots can provide the first impression of a firm’s employees to potential clients as they conduct due diligence or review a proposal. Employee headshots should convey professionalism, confidence, and personality, and can set the tone for how potential clients perceive your firm. All too often, people crop a headshot from a favorite […]
Preparing for the Inevitable: Construction Crises
by Susan Shelby and Peter Hillan Bodily harm and serious property damage are major risks when dealing with active construction projects, despite strict adherence to safety regulations. Construction firms designate time and resources to safety programs, equipment, and coordinators, but they often fail to plan for how to handle a crisis. Crisis situations happen daily […]
For Best Results, PR Requires Patience
by Susan Shelby We’ve heard the adage: “Good things come to those who wait.” While there is certainly truth to this, a more realistic virtue may be: “Good things come to those who wait . . . patiently.” As professionals in the AEC industry, we understand that projects require patience every step of the way. […]
Changing of the Guard: How to Navigate a Management Transition
by Susan Shelby The only thing that is constant is change. So it is in business as well, and one of the most significant changes a firm can undergo is a management transition. Company stakeholders shift to new talent and a younger generation, and perhaps a change of the company name or branding is considered. […]
Grace Under Pressure: Handling Crisis Communications in a 24×7 News Cycle
by Susan Shelby The phone rings. On the other end is a reporter asking about an incident that just happened involving your company. How would you respond? A crisis or unexpected event that focuses media attention on your firm can be disruptive to your normal business operations and have a real or perceived negative impact […]
Know the Numbers By Susan Shelby
While we marketers may be drawn to our profession for any number of reasons, it’s not likely that finance is among them. The chance to design attractive printed brochures, create engaging websites, and plan memorable events are all fun parts of the job. However, understanding your firm’s finances – and how marketing impacts the bottom […]
