Hingham, MA – Phase Zero Design announced that it has a new line of business titled branding + creative services.
Joining ranks with Phase Zero Design’s highly integrated process which involves both architecture and interior design perspectives from the very beginning of a project, this line of business will enable the firm to dive even deeper into the ways in which its client’s space interacts with the world and the people who surround it.
To bring this strategic business decision to life, Associate Principal Lindsay Corsino targeted graphic designer Tyler Grazio as a strategic hire to lead the charge. Grazio joined Phase Zero Design in November of 2022 and is the branding design manager for the firm. With extensive experience in environmental graphics, web design, signage, and identity design, his expertise will be an asset to clients in all six of the market sectors the firm services, according to representatives of Phase Zero Design.
The branding + creative services team has been partnering with the firm’s team of architects and interior designers to elevate the design experience for a range of current clients and ongoing projects, including an engineering firm seeking a refreshed identity; a local restaurant concept in need of a name, logo, and backstory; and a corporate office building in search of elevated common areas and public space.
“Architecture, interior design, and the development of your brand really do go hand in hand,” said Corsino. “The ability to offer existing and future clients a service so vital to their success feels really full circle.”
“The early stages of design and construction for a new space are one of the best times to consider a brand overhaul,” said Grazio. Citing several years of branding experience in and around the AEC space, he continued, “it is a much more cost-effective and confident decision to make beforehand, so you’re not replacing signage and repainting walls after move-in.”
“Alongside your project team, we will take a detailed inventory of existing brand assets and ideologies while working with stakeholders at every level of your organization to elevate your brand and space cohesively,” Grazio said.