South Windsor, CT – O’Brien Communications Group (OCG), a B2B brand-management and marketing-communication firm, signed Infinity Group, headquartered in Bloomfield, CT, to a full-service agreement, effective September 1. Under the terms of the agreement, OCG will provide to Infinity Group strategic consultation and planning for all of its brand-positioning and marketing efforts; all requisite creative and program-development activities; and all tactical program implementation and execution activities.
“At this point in its evolution, Infinity Group is a perfect fit for us,” said Mark O’Brien, Founder and Principal of OCG. “Given the breadth of its services, the depth of its resources, and the experience of its team members, it’s poised to dominate its market with the right brand positioning and the right marketing communication. Because it’s committed to integrity, transparency, and responsive service, it’s a cultural fit for us, as well. We’re grateful to the Infinity Group team for its faith in us.”
OCG will revise and enhance the content of Infinity Group’s website. It will create a new system of collateral materials. It will create more authoritative content for Infinity Group’s blog and share that content more broadly in social media. OCG also will work with Infinity Group to more closely align its marketing and sales activities.
“OCG is just what we need, just when we need it,” said Verne Markham, head of Business Development at Infinity Group. “We have the capacity and the scalability to take on significant growth. We just need OCG’s help to reach the segments of our market for which, up to now, we’ve been a well-kept secret.”