Boston – Jones Architecture has designed a new prototype store for Boston-based nail care brand, MiniLuxe.
With a mission to change the way customers view the beauty industry and create new standards for the salon environment, MiniLuxe is embarking on a national expansion. “We are excited to be able to partner with such a forward-looking personal care company as they look to expand across the country,” said Rick Jones, founder and director of Jones Architecture.
With cleanliness at the core of their mission, MiniLuxe aims to build confidence and self-respect through self-care, for both their employees and their clients. A “kit of parts” package including guidelines, layout configurations and equipment standards is designed to help achieve these goals in a distinctive expression of the brand that emphasizes efficiency and comfort.
Jones, along with with Commodore Builders, began working with MiniLuxe right before the pandemic. Since then, renovations to the brand’s Boston area locations include the Prudential and Coolidge Corner locations. Upcoming plans include stores in the Tampa/St. Petersburg, Fla. area.