Melissa Bullock, Marketing Manager, Kaplan Construction
Melissa Bullock
Melissa Bullock is a marketing manager at Kaplan Construction. “My most fulfilling days are when I can leverage my creativity and think outside the box to publicize Kaplan’s work,” she says. “Having worked at the company for over 15 years, I feel uniquely qualified to boast about our achievements!”
Melissa’s role as marketing manager includes the development of marketing collateral, generating proposals and qualifications, enforcing brand recognition, planning advertising and promotional campaigns, and maintaining the firm’s social media presence. She is also responsible for the company’s public relations operations and media relationship strategies.
During Melissa’s 17 years with Kaplan, she has been instrumental in earning several local and national construction awards, including the Excellence in Construction Award from the Associated Builders & Contractors (ABC) and the Best Regional Project Award from Engineering News-Record (ENR). In 2015, she spearheaded rebranding efforts for the company during a pivotal ownership transition.
“My job is incredibly rewarding,” Melissa continues. “I have the privilege of showcasing the technical accomplishments of my hardworking team and making them shine.”
Melissa recently earned her Certified Professional Services Marketer (CPSM) designation from the Society for Marketing Professional Services (SMPS). She is an active member of SMPS Boston and the Associated Builders & Contractors of Massachusetts (ABC MA), of which she is a marketing committee member. She attended Boston College and the University of Massachusetts Boston.
