Atlanta – The S/L/A/M Collaborative (SLAM) has announced a new leadership team model for the firm’s sports studio. Marc Clear has been named sports practice leader; Dane Hawthorne has been named sports design leader; Emily Burton will serve as director of business development for Sports + Recreation; and Bobby Carter will continue as the director of sport facilities.
Burton and Carter will support Clear and Hawthorne in the continued growth of the sports market, with an emphasis on building and maintaining client relationships. The new sports leadership team will build on the success and expertise of Mike Holleman, a 40-year veteran in sports facility design, who will continue to focus on the planning and programming of athletic facilities.
Clear will focus on studio and project management, business growth, and client engagement. Hawthorne will foster a collaborative design process between teams and clients to promote a strong culture of design excellence within the firm. Burton and Carter will focus on building and maintaining client relationships, demonstrating their expertise and knowledge of trends in the professional and collegiate sports market.
SLAM’s recent acquisition of five CBRE | Heery architectural design practices, augments the firm’s existing sports and healthcare markets, and added a national justice practice, growing the firm to 270 employees and doubling office locations.
Clear has a diverse background in the planning and design of sports facilities and hospitality design. According to the firm, Hawthorne has a profound understanding of how facilities can enhance the overall student-athlete experience, from operations to recruiting and performance to recovery.
Of Burton and Carter, Clear says, “Their unique backgrounds as former athletes – Emily as a collegiate softball pitcher and Bobby as a collegiate football player – will bring impactful perspectives to SLAM’s sports market.”