Landscape/Civil

OptiRTC Launches New Website

Boston – OptiRTC, a firm specializing in forecast-based control of distributed stormwater infrastructure through cloud-based solutions, has redesigned and relaunched a new website to provide a comprehensive, educational overview on how to create healthier communities and water supplies in the face of increasing threats of flooding across the country.

OptiRTC CEO, David Rubinstein, characterizes the company’s new website as “Opti reimagined,” adding that a key objective in upgrading the company’s website is to inform, educate and deliver outcome-focused content. “We are dedicated to delivering the outstanding environmental and economic outcomes that our communities deserve. Our world needs to move faster to succeed against the environmental challenges that face us, and technology helps us get there,” he says. “Our website shows how communities can achieve a healthier and safer environment.”

OptiRTC worked with Boston-based consulting firm, MAGE LLC, in supervising the new site.

Jeffrey S. Davis, chief marketing officer for Opti, says the site “shows the benefits of Opti technology through visuals, and illuminates the cost-effectiveness and benefits of the solutions.”

“Flooding is a big problem in America,” says Davis. “The National Oceanic and Atmospheric Administration reported a record breaking 22 major weather events in 2020 totaling $95 billion in losses. Stormwater management represents one of the most pervasive environmental issues in the United States.”

Davis notes that the need for information and these services is increasingly critical in light of today’s weather patterns. Due to shifts in the frequency, duration and intensity of rainfall events, increasing economic development and urbanization cities, communities and businesses are faced with growing challenges around flood risk management, water quality, protection of property and public health and safety. The benefits of stormwater management include water conservation, improved water quality, asset performance monitoring, erosion control, flood mitigation and combined sewer overflow mitigation.

Opti’s technology optimizes the performance of existing facilities by leveraging forecast information with onsite sensors, allowing adaptive use of the full storage volume available to mimic flow patterns that existed prior to land development. The technology can be adapted for new and existing infrastructure.

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