January 12 – Building Blocks
Jumpstart Your Marketing: New Strategies for the New Year
Hear from local marketing experts as they share the latest strategies for branding and rebranding, social media, and the new marketing toolbox for 2011. With case studies on recent campaigns for commercial, mixed-use, residential, and retail properties, as well as top CRE firms.
January 20 – Main Event
Changing of the Guard: New Owners, New Plans for Major Development Projects
New owners and investors have recently taken on some of the region’s most prominent development projects. Hear what the future holds for NorthPoint in Cambridge and the Polariod Campus in Waltham, along with other major projects recently acquired by new owners. Join NAIOP for this inside look at what’s next for these exciting development projects and their new owners – the first Main Event of 2011.
Save the Date:
* February 1 – Shedding Light on Solar: How the CRE Industry Can Benefit From New Incentives, Technologies, and Funding Strategies (Education Seminar)
* February 2 – Hospitality: The Leading Indicator (Developing Leaders Cocktail Event)
