Boston –Margulies Perruzzi Architects (MPA), was honored with three awards from the Society for Marketing Professional Services (SMPS) Boston 2014 Recognizing Outstanding Communications (ROC) award program. MPA received an honorable mention in the Integrated Marketing Campaign category for its Hobbs Brook Management video series produced in conjunction with Columbia Construction.
The firm also received the first place honor in the holiday category and the People’s Choice award for its 2013 holiday video entitled “Kids at Heart.” Barbara Hicks, MPA’s director of marketing and media, and her team created both award-winning videos.
The focus on video is part of the firm’s marketing strategy to promote projects in the clients’ own words and convey the firm’s design approach and company culture as a great place to work. .
MPA and Columbia teamed on the design and construction of a new 160,000sf building in Norwood for Hobbs Brook Management, and then jointly produced a five-part documentary video series educating viewers on teamwork, design, and construction. “The Fusion of Architecture and Construction” illustrates the successful partnership and collaboration effort between the building owner, builder, and architect, while educating clients about building design best practices and providing an insider’s look at the construction of a building.
MPA’s goal for its 2013 holiday video, “Kids at Heart,” was to make a personal connection with the firm’s staff. By promoting its people, MPA hoped to highlight the talented group of creatives that work at the firm. A detailed storyboard/script was crafted for the adults, but the staff’s children featured in the video.