Gray, Gray, & Gray Introduces New Brand Identity

Canton, MA – Gray, Gray & Gray, LLP announced it has completed a major rebranding in response to a growing client need for consulting and business advisory services in an increasingly complex business environment.

The firm’s new focus is based on the precept of the “Power of More,” a comprehensive stratagem that synchronizes consulting, business advisory, strategic planning, accounting, tax planning and wealth management components. The Power of More is designed to help find ways to add value, speed decision making, develop insights, create advantage and drive success, as well as anticipate challenges and identify emerging opportunities for clients.

The rebranding includes a new logo and corporate colors, with a reinterpretation of the firm’s name into a single word: “gray.” The new logo also incorporates a distinctive tribute to the firm’s three founders, brothers Robert, Milton and Mervin Gray, in the form of an exponential “3” integrated into the initial “g.”

Gray, Gray & Gray was founded in 1945 as a tax and accounting firm but has grown to encompass a broad range of consulting, business advisory, and personal wealth management services.

“After 75 years in business we have seen a significant evolution in the scope of our work,” said James A. DeLeo, MBA, CPA/MST, leading partner at Gray, Gray & Gray. “An increasingly complex and competitive world demands more from our clients. It is incumbent upon us to offer more ways to provide the support and guidance they need to continue to prosper. The ‘Power of More’ is the way forward for our firm and our clients.”

The new logo will appear on all corporate collateral, signage, website, social media and other materials. The company is also launching a refreshed website at

Each of the firm’s internal business units – Consulting, Tax, Audit & Assurance, and Gray Private Wealth, LLC – will display their own unique version of the logo.  These distinct internal business units will work in concert to provide an encompassing suite of services that can be tailored to the specific needs of every client.

“We are very excited about this new chapter in our firm’s history. The rebrand further exemplifies our commitment to providing an exceptional level of personal and professional service to our clients,” said DeLeo.

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