Design Firm Launches New Website

| February 12, 2020

Watertown, MA – Sasaki, an award-winning global design firm, announced the launch of its new website designed by digital brand and product design studio, Upstatement.

Sasaki enlisted the help of Upstatement to develop a user-friendly experience that exhibits the company’s extensive portfolio and design expertise.

“This new site will best showcase our impressive global portfolio, communicate our unique culture, and allow us to continue to share our latest thinking on integrated design in engaging new ways,” stated Sasaki CEO, James Miner, AICP. “We are excited to unveil our new website, which boldly interprets our unique brand for a digital context.”

A few years ago, Sasaki began to think deeply about the company’s external identity and how to better articulate the breadth of their practice to their diverse clientele. Recently, the company released a new brand identity. Sasaki’s website launch this month marks the next phase of their brand evolution.

The new site “provides a frictionless and distinctive digital experience that conveys Sasaki’s full complexity with refreshing simplicity,” says Sasaki chair of design, Dennis Pieprz, Hon. ASLA.

 

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