Boston, MA – Associated Subcontractors of Massachusetts, Inc. is pleased to name Jackie Rafferty as Marketing Communications Manager, a new role to the organization. Rafferty will lead all PR, marketing communications and social media efforts designed to increase membership, visibility and positive recognition for members, associates and affiliates of the organization.
“We are delighted to welcome Jackie to our team and look forward to working with her to promote the key role of subcontractors in construction and to strengthen the presence of ASM in the industry,” said Monica Lawton, CEO.
Rafferty brings with her over 15 years of experience in the public relations and marketing communications sector. Her previous positions have included Director of Public Relations and Marketing Communications Manager for New England Financial, a Boston-based Fortune 500 company, as well as Marketing Director for several prominent Title Insurance firms. In addition to her accomplished corporate portfolio, Rafferty’s previous experience also includes an impressive freelance portfolio. Rafferty is a member of PRSA, AMA, ABWA and other trade associations. She studied at Salem State
College and the University of New Hampshire and holds a Bachelors Degree in English.
“I am excited to be part of ASM and look forward taking a leading role in the organization’s marketing, PR and membership initiatives,” commented Rafferty. “This is an exciting time to be a communications
professional. There are limitless possibilities and venues to communicate to large audiences across the
design and construction industry.”
