Submitted by Rhino PR
Susan Shelby, FSMPS, CPSM is the president and CEO of Rhino PR. Early in her career, Susan pounded the pavement in San Diego and Los Angeles selling life insurance. She thrived on the challenge and read stacks of business and sales strategy books to gain an edge in her field. One of these books portrayed the rhinoceros as the ultimate salesperson: two-inch-thick skin and the motivation to charge. The image resonated with Susan, and when the time came to launch her own business she knew those were two characteristics that would serve her, and her clients, well.
Since founding Rhino PR in 2004, Susan has worked with numerous architecture, engineering and construction (AEC) and commercial real estate (CRE) companies in the Greater Boston area. Her early career in sales formed Susan’s commitment to integrating public relations and marketing with her clients’ business strategies, generating measurable results that contribute to business development and increased revenue.
Susan has been recognized with numerous awards including Fellow (SMPS), Entrepreneur of the Year (CREW Boston, formerly NEWiRE), Women on the RISE (Professional Women in Construction) and Marketing Executive of the Year (SMPS Boston).