The process of market transformation towards sustainability is a long one. It happens in fits and starts over many years, political administrations, economic situations and cultural shifts. Even during a recession, there are ongoing activities that are creating new models for business, new technologies and new services. This article gives an overview of six key aspects of market transformation, and two exciting new programs that are helping our community to achieve that Goal. The Green Roundtable has been a leader in green market transformation for over 10 years. Over this time, there have been tremendous shifts in the industry – from regulatory requirements to new technology. From our perspective, true market transformation requires making impacts in the following six categories people, policy, planning, projects, practice and products:
People: need to learn and connect
We provide events, trainings and the USGBC chapter has many committees to participate in
Policy: needs to create incentives and requirements to drive green development
We help create innovative policies in local governments, institutions and corporations
Planning: needs to address complex issues of sustainability from microclimate to transportation
We work on large-scale redevelopment planning in universities, private schools, corporate campuses and cities
Projects: need to be built to high standards of efficiency and health
We have consulted to owners on hundreds of projects of all scales and types
Practice: design and construction professionals need to learn new things and work in an integrative process
We have helped to create an ANSI standard for IDP and now launching Green Firm Certification
Products: We need to have good choices that meet our building performance standards
We provide NEXUS Green Bldg Resource Center to give the community a year-round showroom and now launching a Green Product Trade Association to further promote them.
