Boston – The Kensington, a 27-story, 381-unit apartment tower located at 665 Washington Street in Boston, has been recognized by Multifamily Executive (MFE) as having the fourth-best online reputation in 2014 compared to over 48,000 national apartment properties. Powered by J Turner Research, MFE’s Online Reputation Assessment (ORA) ranks apartment communities and management companies based on an aggregate score of online ratings.
Boasting a strong ORA Score of 89 (national average is 46), The Kensington was recognized for its online reputation compared to competing apartment communities nationwide. Leading rating platforms including Yelp and ApartmentRatings.com were included in the assessment, which currently give The Kensington a combined 86 reviews with an average rating of 4.95/5 stars. Managed by The Bozzuto Group, The Kensington was featured along with four other high-ranking Bozzuto properties.
“The Kensington is honored to be recognized as the only apartment community in Massachusetts ranked within the Top 50. This placement is a testament to our dedication to providing the best possible service and environment for our valued residents,” commented Drew Boujoulian, resident services manager at The Kensington. “Often, an online reputation can sway a customer’s decision with so many residential options available in the market. In today’s digital age, online rankings play a significant role in the apartment selection process for many potential renters.”
As ratings and review sites continue to grow in volume and importance, it is crucial for businesses to be in touch with their digital public perception. J Turner Research and MFE established the ORA Assessment to accurately evaluate a property’s digital reputation across multiple platforms, thereby giving owners a clear picture of their online performance.
Boasting a premier amenity package, residents of The Kensington enjoy over 28,000sf of free amenity space including a state-of-the-art fitness center and yoga studio, business center and coffee bar, game room complete will billiards tables, multiple meeting rooms, an outdoor pool, pet spa equipped with professional doggie baths, a solarium, and a quiet E-Lounge to kick back and escape the hectic pace of everyday life. Additionally, residents are offered professional 24-hour concierge service, dry cleaning and laundry, car cleaning and detailing, free bike storage, in-unit package delivery, and monthly resident events.
Currently leased at 98%, The Kensington provides a sought-after location in downtown Boston and convenient access to Downtown Crossing and the Financial District, as well as Beacon Hill, the South End, and Back Bay. Surrounded by numerous restaurants, movie theatres, specialty foods/markets, hotels, and entertainment options, the beautiful community is a top living destination in the market for area professionals.
