Tag: PublicRelations

The Importance of Crisis Management with Lisa Nickerson

The Importance of Crisis Management with Lisa Nickerson

| June 27, 2019

On episode 10 of the Build Better podcast, Anastasia welcomed Lisa Nickerson, CEO and founder of Nickerson People Relations and Nickerson Real Estate Partners, to talk about the importance of having a good crisis management plan in place, and what companies and individuals can do to better manage a crisis. According to Nickerson, one of […]

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Sub-Consultants: Get the Recognition You Deserve

Sub-Consultants: Get the Recognition You Deserve

| June 13, 2019

by Susan Shelby This blog is a repost from SMPS Boston’s website. Imagine this scenario: a principal of your firm sees an article or press release about a recently completed project, one which your firm served as a sub-consultant on the design and construction team. The news item credits only the architect and construction manager, […]

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Why PR Should be Part of Your Marketing Mix

Why PR Should be Part of Your Marketing Mix

| January 24, 2019

by Susan Shelby The key to effective business development is an integrated approach of marketing and public relations (PR), yet many professional services firms focus solely on marketing at the exclusion of PR. What exactly is PR and why should it be part of your company’s marketing mix? PR sets the stage for strong client […]

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