SMMA Appoints Two Principals

Jessica Smith_SMMA Low Res Photo

Jessica Smith

Cambridge, MA – SMMA announced the promotions of technology studio director Jessica Smith and marketing director Ryan Farias to principal. They join SMMA’s senior leadership team in setting the strategic direction of the company’s services, culture, and community responsibility.

Smith has been a key contributor at SMMA for more than a decade. In addition to her responsibilities heading the Technology Studio, she serves as a project manager. She is also SMMA’s quality manager, ensuring that the firm meets the International Organization of Standardization’s stringent ISO 9001:2008 requirements and continuing a 20-year SMMA commitment to ISO certification and process integrity.

Ryan Farias

Ryan Farias

Farias joined the firm in 2011 and provides strategy and execution oversight for marketing, communications, and client development. He is SMMA’s point person for advancing knowledge management and communities of practice. As marketing director, he introduced The Hub, an employee resource-center and knowledge-sharing platform, and his team recently relaunched the company website at


“The professionalism, passion, and leadership demonstrated by Jessica and Ryan create an inspiring environment for our staff and clients,” said Ara Krafian, Chief Executive Officer and President of SMMA. “Jessica is a perfectionist who works with a spirit that lifts others and makes us all a little better. And although Ryan officially leads SMMA’s marketing team, his consistent leadership across the whole firm advances our success with team integration, knowledge cultivation, and design excellence.”