by Cori DiDonato
Press releases are a great way to get information about your company out to a wide audience. As most are published on a variety of digital platforms, press releases are also a fast way to get high quality, longer term back links (links that point back to your company website), which helps improve your online search ranking overall. Press releases can be easily shared on your social media channels and provide opportunities to involve stakeholders and staff by getting quotes and pictures.
When working with our PR and marketing clients, when we mention press releases, we often get asked, “What would we write about?” To answer that question, here are six great topics we’ve used for our architecture, engineering, and construction clients that have gotten a lot of traffic:
Charitable Giving and Event Participation
Many companies are heavily involved in supporting charities. Charitable entities often have lower marketing budgets than for-profit entities, so a press release about your company’s involvement with a charity has the added benefit of free exposure for your charity. Great topics include information about an upcoming event your company is participating in, a summary of a recent event your staff or company sponsored (where you hopefully took pictures to share), or a charity drive where your team members made donations that your company matched.
One type of release that always gets a lot of hits is our “XYZ Company Breaks Ground on ABC Building.” Not only does this provide a vehicle for getting stakeholders involved to give quotes, but residents like to be in the know on projects happening in and around their community.
New Product or Service Launches
If you have recently launched a new product or service, why not describe its features and who it benefits in a press release?
Recently Completed Projects
Similar to upcoming projects, recently completed projects also have great potential for press releases that give opportunities for multiple stakeholders to give quotes. Most completed projects also tend to have photos that are wonderful to include in the release.
Awards, Industry Recognition, and Promotions
If your company or a staff member has received an award or special industry recognition, or has been recently promoted, this is a great topic. It not only shows appreciation for your staff but helps promote your company’s culture to continuously attract new talent.
Event and Conference Participation
If a staff member is speaking at a conference, or you are participating as an exhibitor (home shows, industry specific events), this is a great topic. It not only gets the word out on your company’s skills, but the release tends to get shared by conference organizers on their platforms, furthering your reach.
Press releases continue to be a low-cost way to get the word out about your company, its achievements, and community involvement. They help set the foundation for solid online reputation management as well; the more positive news online about your company, the easier it is to weather an unpleasant review or negative story.
Cori DiDonato is the founder and CEO of Silver Tiger Consulting.