Technology & Innovation

SGA Completes TitletownTech Innovation Center

TitletownTech / TitletownTech and the TitletownTech logo are trademarks of the Green Bay Packers. Photos by SGA and Ari Burling Photography

New York – SGA, a Boston and New York-based architecture, planning and interior design firm, announced that it recently completed TitletownTech, an innovation center built by Titletown Development, the development arm of the Green Bay Packers.

TitletownTech (Titletown being the nickname for Green Bay) is a joint venture of the Green Bay Packers and Microsoft. Microsoft will have employees based at TitletownTech, including a technologist in residence, who will be a resource to entrepreneurs in the program. Microsoft’s TechSpark initiative, a civic program created to focus on communities in six states, including Wisconsin, also will have a representative work out of TitletownTech.

TitletownTech is a 45,000sf innovation that features a three-part structure and was designed to facilitate new idea generation while respecting the area’s deep heritage in a highly collaborative atmosphere. The modern design reflects Wisconsin’s old mill buildings and industrial past by showcasing brick, steel and warm woods. It also forecasts the Midwest’s digital future through the use of high-tech glass and state-of-the art materials.


The first floor of the expansive atrium features flexible seating, reminiscent of stadium bleachers and encourages people to interact as they transition from the main floor to the second. Informal lounges and social spaces are interspersed throughout. There are pre-planned “hot-spots” where guests might naturally congregate for impromptu meet-ups and gatherings.

Linear teardrop lighting brings a human element to the high-tech architecture. There are “sandbox” spaces including an oversized, writable magnetic wall for visitors to playfully doodle on and converse around.

Guests can wander up to the second floor, or mezzanine, and discover the cafes where there are sofas, couches and moveable seating ideal for casual dining, parties and events. The building also features a roof deck facing Lambeau Field – perfect for formal meetings and informal gatherings.