People

Sama Joins Nickerson

James Michael Sama

James Michael Sama

Waltham, MA – Nickerson, a Waltham-based communications agency, recently hired James Michael Sama as manager of social and digital content. In his new role, he will work to deliver creative and innovative digital strategies while collaborating with the agency’s public relations, events, and creative services teams to ensure consistent messaging across all channels.

Sama will be responsible for the development, execution, and analysis of multimedia content that will be utilized to elevate the digital presence of Nickerson’s clients and company brand. Additionally, as a thought leader and accomplished public speaker, Sama will work with the agency’s team members and clients to promote best practices when engaging in speaking and presentation opportunities.

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“Boasting a unique blend of writing, public speaking, and social media expertise, James brings a successful and dynamic background to the Nickerson team,” said Lisa Nickerson, Founder and Principal of Nickerson. “Social and Digital technologies and trends continue to evolve at a rapid pace, and we are committed to staying in front of the curve while providing robust strategies and demonstrating ROI to our clients. We are confident that James will serve as a leader and mentor to our growing team while implementing innovative digital tactics that will even-further exceed our clients’ expectations.”

Prior to his role at Nickerson, Sama established himself as nationally-recognized media personality having been featured on Fox25, The Huffington Post, CNBC, Redbook Magazine and more. Additionally, he currently oversees his personal website, JamesMSama.com, where he has authored 600 articles, accumulating over 34 million page views in just two years.

“Joining the Nickerson team is a fulfilling and exciting accomplishment in my personal and professional journey,” commented Sama. “To spend each day collaborating with, and learning from, such talented minds is a great opportunity. I look forward to working closely with both the Nickerson team and its valued clients to develop impactful strategies that will further elevate their brands across all digital channels.”