PROCON Completes Condos at Assembly Row

| November 13, 2018

Row Hotel by Marriott / photographs by Joe St. Pierre

Somerville, MA – The five-Star Row Hotel by Marriott at 360 Foley Street in Somerville was opened recently to guests. The 13-story, 315,000sf mixed-use development includes 122 luxury residences, 22,000sf of retail spaces, and the hotel.

PROCON of Manchester, N.H., designed and built the property in partnership with Maryland-based REIT firm Federal Realty Investment Trust and XSS Hotels of Manchester.

The mixed-use project is part of one of the pre-eminent developments in the Greater Boston area — Assembly Row — that blends residential, commercial, hospitality, and

The Row Hotel lobby

entertainment. Assembly Row was named after the Ford Motor Company’s manufacturing plant that occupied the site from 1926 to 1958.

The 158-room Row Hotel is on floors one through five and is part of Marriott’s premier Autograph Collection. The luxurious lobby features a reception area with a grand curved stairway, and includes a lounge/bar, and a seating area on the first floor. Meticulous attention to detail was displayed throughout the hotel with unique tributes to the motor company’s past reflected in the furnishings, wall art, and sculptures.

The second story includes events venues, a state-of-the-art fitness center, a saltwater pool with cabanas, and outdoor terraces. On the ground floor, 22,000sf of retail space

The hotel event room

currently houses the Polo Ralph Lauren Factory Store and the La Cucina Restaurant, with additional retailers to come.

On the exterior of the building, a design layering technique was used

to create a sense of place in the neighborhood. This was achieved by breaking down the mass (consisting of a city block) and presenting it as smaller separate buildings that seem to have appeared organically over time.

Alternating brick and metal finishes at accentuating heights, mixed with glass and aluminum railings, tie the whole project together.

“This has been one of our most exciting projects from the start. From a design point of view, we wanted the type of building that would leave a statement. My business partner, Leo Xarras and our designers paid a great deal of attention to the details, and everywhere you look there are unique artistic elements that we believe sets this project apart.” stated Mark Stebbins the CEO and chairman of PROCON.

The building’s amenity-rich location and proximity to Boston generated success long before its completion. The luxury Alloy condominiums on levels six through thirteen of the building made Somerville real-estate history by selling out at premium rates six months ahead of their 2018 opening, (including the top two penthouse floors). The residences, in a variety of styles and floor plans, are the only privately-owned homes in the Assembly Row neighborhood. They feature modern, luxurious European design and finishes; hardwood floors, high ceilings and balconies overlooking the Mystic River. Alloy residents share in layered amenities as part of the hotel and Assembly Row beyond.

Just 13 years ago the Mystic River waterfront was occupied by decaying industrial buildings and brownfields. Today it has been transformed by the Assembly Row complex. Leisure Group Travel called it “Boston’s New Shopping Experience.” And, the 315,000 SF development is not only front and center of a hot destination spot, but it has also helped shape a piece of Somerville’s transformation for many years to come.

 

 

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Category: All, Mixed-use