Waltham, MA – Nickerson PR recently announced that Kevin McMahon has joined its growing team as director of social media and digital content. In his new role, he is working closely with the agency’s senior leadership and industry-leading clientele to deliver creative and consistent social media strategies across all digital platforms.
As director of social media and digital content, McMahon is responsible for developing and growing comprehensive social media programs to reach specific target audiences across a broad range of social and digital channels. Additionally, he will utilize his managerial experience and extensive industry knowledge to ensure consistent messaging for clients across all of Nickerson’s services.
With over 15 years of professional experience, McMahon previously served as interactive marketing manager at John Hancock Investments, and as technical product manager at Standard & Poor’s. His portfolio of work includes the development of email marketing campaigns, overall strategies for new web and mobile applications, and the coordination of social media strategies for prominent asset management firms.