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Nickerson Featured as Panelist at SIOR Conference

Lisa Nickerson

Lisa Nickerson

Waltham, MA – Lisa Nickerson, founder and principal of Nickerson PR, spoke on the “Chapter Marketing & Communications Best Practices” Panel at the 2015 Society of Industrial and Office Realtors (SIOR) Fall World Conference in Chicago. 

The panel provided in-depth insight into how professional markets increase the awareness of SIOR, the designation, and members. Nickerson has served as a board member and communications chair of SIOR New England for three years and has successfully spearheaded the repositioning and rebranding of the chapter, which has led to additional membership, better events, and increased revenue from key sponsorships.

Nickerson serves as communications chair on the board of directors for SIOR’s New England Chapter, is a member of the Urban Land Institute (ULI) Women’s Initiative Steering Committee, and serves on the Employer Advisory Council at Boston College.

The panel also featured Jenny Faucher of Managing Matters Inc. SIOR Canada Central Chapter, and Christy Vogel of Marketing Direction SIOR Florida Chapter; it was moderated by Jeff Johnson of NAI Black, SIOR, CCIM.

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“Marketing and communications for commercial real estate has changed dramatically over the last 20 years,” stated Nickerson. “It is imperative for brokerage firms and property owners to align themselves with specialists that have a solid understanding of real estate and the business goals of both brokers and building ownership groups. Through an integrated combination of public relations, social media, event management, and advertising efforts, our agency works directly with brokers to market their respective properties and build their own personal brands.

“As the current President of the SIOR New England Chapter, it was a pleasure to represent our region at the 2015 World Conference, along with other Board Members,” commented Don Mancini, President of SIOR New England. “Lisa presenting at the conference speaks volumes of the impact she, and her firm, have had on our chapter. Her recommendations and insight were well received by the audience and will benefit the organization as a whole.”

As the agency’s Founder and Principal, Nickerson oversees business operations and development, while leveraging her 20 year background in the real estate market to guide the company’s real estate and A/E/C industry accounts.

The SIOR Fall World Conference hosted over 800 attendees including SIOR leadership, members, and other real estate professionals. Speakers and expert panels provided insight into trending industry topics ranging from new, innovative technology applications to the millennial generation’s impact on real estate, commerce, and the corporate workplace.