New Tenants Sign on at Assembly Row in Somerville

Somerville, MA – Assembly Row, a growing neighborhood just minutes from downtown Boston, will welcome Sephora next year as a lead tenant for the development’s emerging third phase. The new phase also includes a 24-story, 500-unit apartment building with ground floor retail space, across from the Assembly Square MBTA T station and a 300,000sf retail and office building that will house PUMA North America’s headquarters.

Additionally, CVS, Shake Shack, Yakitori Totto and Pure Barre will open locations there in 2021. All She Wrote Books, a locally owned feminist bookstore, and arche shoes have opened pop-up locations to serve the area’s residents, workers and visitors.

Sephora is the neighborhood’s first beauty destination which has been hotly anticipated as the area continues to evolve and round out offerings. With the addition of CVS, an essential retail category will be readily available for shoppers, residents and those who work in the neighborhood.  Pure Barre will enhance the boutique offerings in FITRow’s line-up and arche Shoes brings French design for shoppers who pay attention to personal style.  All She Wrote Books is a 2,000sf bookstore featuring books written by female, queer, and non-binary authors across all genres.

To continue to beautify the neighborhood, Assembly Row has added several works of public art in the last year including “Bloom” by Artists For Humanity, “The Dreamer” mural by Marka20, “Triumph of the People and Prosperity on the Mystic” by Alexander Golob and a new mural coming soon to The Smoke Shop BBQ building.