Multifamily Developer Begins Deployment of PropTech Platform

Boston – Proptech firm Tour24 announced that multifamily owner and developer ECI Group has started deployment of its platform across its entire portfolio. According to ECI, 85% of tours organized through Tour24 are completed on the day that they are scheduled and 72% occur within an hour.

Tour24 has also expanded its leadership team with the addition of Dorota Firek as VP of marketing. Most recently, she was head of partnerships for KnockCRM, a technology platform that was recently acquired by RealPage, and her project management and brand experience cover a broad array of sectors including multifamily, healthcare, high-tech, and sports.

Dorota Firek

“Self-guided tours are no longer an emerging technology – they are an essential technology in the multifamily space today because there is such a focus on working smarter, not harder, by streamlining and automating processes onsite,” said Tim Johnson, vice president of customer experience at ECI Group. “The ECI-Tour24 partnership is a powerful combination. Tour24 has proven their worth as a critical tool in our leasing toolkit and they are a valuable part of our strategy for continued growth and success.”

“This is an exciting time for us as we continue to grow our user base and add to our outstanding leadership team,” said Georgianna W. Oliver, founder and CEO of Tour24. “ECI Group is already showing significant success using our platform in a very short time, and the addition of a multifamily industry veteran like Dorota is proof that we are on the right path to success.”