Boston – Integrated Design Group (ID) announced that Joe Barry has joined the firm as its director of sales and marketing. A veteran of the architecture, engineering and construction industry, he will use his experience to integrate sales and marketing efforts in support of the firm’s worldwide growth strategy.
He most recently served as the marketing director at Nobis Engineering, Inc. where he was integral in helping the firm establish a greater presence along the East Coast. He also has held positions with GEI Consultants, Inc. and Jacobs Engineering Group, Inc.
One of Barry’s first initiatives is to craft a competitive strategy that will allow ID to better serve its existing client base and successfully reach new targets in the $50 billion global data center market. He will oversee the sales and marketing departments and be responsible for all new business efforts, public relations, proposal coordination, development of marketing collateral and tradeshow strategy. will also develop and maintain sales and marketing budgets.