From the Desk of Mike Moss


Editor’s note:
Every March, High-Profile highlights the North Atlantic Region of Society for College and University Planning (SCUP), including its members and the region’s annual conference.
This year the conference will be held at The New School in New York City, March 20 to 22.
Below is the opening article written by SCUP national president, Michael Moss.


Integrated Planning – A sustainable approach to planning that builds relationships, aligns the organization, and emphasizes preparedness for change.

As a leader in higher education, you understand the importance of strong, disciplined planning practices. You recognize that the strategic aspirations of your institution become reality through good planning. And at the Society for College and University Planning, our organization is here to assist you in your journey of moving aspirations into action through an integrated planning approach.

Central to good planning is building durable relationships across your institution and with other leaders in higher education planning. SCUP provides these connections through regional events, our annual international conference, and membership.

SCUP members gather annually at their regional conferences to catch up on what’s happening at the colleges and universities in their region. Stories are shared; conversations on good planning (and lessons learned) are enjoyed, all within an atmosphere of collegiality and collaboration.

This year, SCUP’s North Atlantic Regional Conference is March 20 to 22 at the New School in New York City. The theme is “Behind the Headlines: How Institutions Are Innovating to Meet the New Reality.” Your North Atlantic Regional Council leadership has assembled a fantastic roster of presenters, and we look forward to seeing you there. For event details, please visit

You can learn more about integrated planning by attending our annual, international conference in Vancouver, Canada, July 9 to 13. Leaders will share their real-world experiences that will give you tools to help build a culture of strategic, integrated planning on your campus. No other conference will give you the perspectives, experiences, and passion for planning! Using the practical strategies and actionable tools you get from this event will save you and your institution time and money and will help you in your daily and long-term planning projects. Visit to learn more.

We look forward to seeing long-time and new members alike at our events. Your participation as a SCUP member is greatly appreciated, and we know that the relationships you will build with other higher education leaders will be meaningful, both professionally and personally. In addition, the integrated planning resources that are provided through SCUP membership will assist you in your planning efforts at your institution. New content is being developed constantly through our Planning Institute, the Planning for Higher Education journal, SCUP Trends for Higher Education reports, and other channels for our members. If you are currently not a member, we hope you will consider joining the SCUP community — we would value your participation.

To learn more about SCUP and how we can help you to improve your integrated planning approach for the higher education environment, please visit today or contact me directly at [email protected] or by phone at 713-824-7358. Thank you for all you do for higher education, and I look forward to our next opportunity to chat.

Mike Moss

Michael D. Moss


Michael D. Moss is president at
Society for College and University Planning
in Ann Arbor, Michigan.