A Message from HP’s Founder
Sometimes in a crisis, new developments emerge. They are designed to solve temporary problems but succeed in being adopted permanently. The practice of working from home with more connectivity online may be one of those adaptions.
Yes, we have been doing this for years. High-Profile was founded as a telecommuting team with a busy interactive website. However, the surge of online activity we have observed since the stay-at-home orders were issued may shift the balance of our readership from print to online services.
HP’s new and more robust corporate subscription program is nurtured by the need to communicate outside of the office. We have boosted our social media presence to provide more AEC news and announcements as they come in. Rapidly changing events have helped to define a more immediate response system on the HP blog and onto the personal systems of the owners, developers, and AEC professionals who constitute our readership.
How we are communicating is changing, but the message we have been carrying is improved as well. Recognizing that we are considered an essential service during an emergency reminds us that the AEC industry is continually providing solutions to so many of today’s problems and we are the voice of that industry. We applaud our constituents who continually share the trends and hot topics of today’s AEC solutions for the owners and developers of our facilities.