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SMPS CT: Social Media & Content Marketing

January 22 @ 11:00 am - 2:00 pm

In almost every industry today, content marketing is replacing traditional forms of marketing/advertising as the most effective way to generate leads, drive engagement, and build a trustworthy brand presence. Led by P. Agnes Marketing Manager, Josh Martin, CPSM and Contently Product Manager, Kristen Poli, this program will feature a presentation about how to utilize content marketing in the A/E/C industry and beyond.  The program will conclude with a content marketing workshop, which will allow attendees to put what they learned to use and receive feedback in real time.

Objectives and Outcomes:

  • Learn what content marketing is and how it differs from traditional marketing/advertising
  • Understand how content marketing can be used in business development/B2B transactions
  • Learn how to develop a winning content strategy
  • Learn how to think of/create quality, sharable content

Who can benefit from attending:

Marketers at every stage in their career can benefit from the content in this program. Technical staff and principal/executive level employees could also benefit greatly from this program as they are the professionals who will often be called upon to help produce insightful, value-adding content.

Event Details:
Wednesday, January 22, 2020*
11:00am – 11:30am   Registration & Networking
11:30am – 12:30pm   Lunch
12:30pm – 2:00pm   Program

*Snow date January 23, 2020


January 22
11:00 am - 2:00 pm




Cascade Fine Catering
480 Sherman Avenue
Hamden, CT 06514 United States
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