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SMPS NNE: Capturing Work: A Strategic Approach vs. A Scramble
June 15 @ 9:15 am - 11:00 am
In today’s competitive market, a strategic approach is critical to winning work. Waiting until an RFP is developed and advertised to discuss project opportunities can lead professional services firms scrambling to differentiate their services and staff from competitors. Are you looking to get off of the reactive proposal treadmill? If so, capture planning serves as a collaborative framework that marketers can use to proactively pre-position their teams for success – and their firms for continued growth. If so, capture planning serves as a collaborative framework that marketers can use to proactively pre-position their teams for success – and their firms for continued growth.
Join SMPS Northern New England and APMP Nor’easters on June 15th for a program and interactive discussion that will outline the benefits of capture planning, the elements of a good plan, and methods for implementing a culture of proactive marketing at your firm. Ann Marie Lynch, Leader of Business Development at BerryDunn; Ben Sawa; Vice President of Marketing at GEI Consultants; and Rebecca Roy, National Water Sector Marketing Lead at GEI Consultants will discuss the “why” and “how” of capture planning, as well as best practices for getting executive leadership and seller-doers to “buy in” to this proactive approach.