SMPS CT: Supercharge Your Content Strategy in 2022
January 19 @ 3:00 pm - 5:00 pm
All the great publishers in history have been visionaries, innovators, and leaders. They build and monetize an audience. Traditionally, publishers sold advertising and sponsorships to “rent” the audience. Today, brand publishers monetize based on the value of a lead.
In this program, Keith Reynolds, Founder & CEO of Publio, will highlight a system that he calls the “Publisher’s M.O.™”, a 7-bucket marketing strategy that connects your marketing materials and storytelling to clearly-defined business outcomes: new customers; better service; and increased revenue. Learn about his unique approach that takes the mystery out of content marketing ROI!
Why and how to build a “Content Hub” strategy that creates a unique and powerful content experience for your target audience.
How your content strategy will drive leads and sales in your niche — on and offline — and focus on your customer’s journey to improve results.
How to create an ROI model that everybody understands — especially your CEO — even if that CEO is you!
Empower your team to follow your North Star and achieve results. Attendees will learn how to use content to:
Build your pipeline and drive sales
Launch new products & services
Deploy marketing and sales technology