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SMPS Boston: Recommit to Your Role: Building New Value for Your Firm…and Yourself!

January 29 @ 2:45 pm - 5:00 pm

A/E/C marketing has a fuzzy career path. Without careful planning and intentional action, marketers can start to feel stale, or separated from their firm’s mission. Join speaker, Joanna Hoffschneider, to reinvigorate your drive and purpose within your role as marketer. In this collaborative workshop, Joanna will provide insight and spark discussion among attendees in a casual atmosphere to reflect on personal successes and challenges. By building this knowledge, you will develop concrete steps for career success and greater professional satisfaction.

In a time when side-hustles are growing, and career turnover is rapid, there is fulfilment in building a strong, mutually-beneficial marketer/employer relationship. This workshop will share best practices for building a long-term, successful marketing career with the same employer.

Tools and engagement exercises will be provided, as well as prompts for sharing and leveraging your own experiences.

Topics will include:

  • Differentiating yourself in the industry
  • Creating a mindset of continuous learning
  • Leveraging professional associations and philanthropy
  • Moving from planning to action

After this session, attendees will be able to:

  • Specifically identify areas of satisfaction and frustration in their roles, and understand tactics to leverage and mitigate them, respectively.
  • Create a strategy to align areas of interest and focus with employer priorities.
  • Use specific prompts and skills for ongoing learning, including sharing information with their teams.


SMPS Boston


Red Thread + Steelcase WorkLife Center
101 Seaport Blvd. 6th Floor
Boston, MA 02210 United States
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