Delphi Unveils Re-brand Campaign

| September 1, 2016

Waltham, MA – Delphi Construction, Inc. of Waltham and Cape Cod recently unveiled a comprehensive visual re-branding. The re-design marks the first major look and feel change for the multi-market construction management firm since 1996.

The internal initiative has been many months in the making and includes a re-design of the company’s previous logo, an updated color scheme as well as a refined tagline: “Building Responsibly.”

The changeover applies to all Delphi Brand assets including vehicles, jobsite signage and field apparel as well as corporate ID, advertising, website and other marketing collateral.

“As we entered our 25th year of operations, stronger and more energized than ever, we felt it was time to bring our image and message more in line with the size and scale of company we have grown to become.” said Jake Simmons, CEO of Delphi Construction.

COO, Keith Shaw added his comments. “Even more important than the new look is the emphasis on “Building Responsibly”. This is not just a tagline, it’s the way we try to do business every day. It speaks of the responsibilities we have, first and foremost to our clients, as well as to our architect partners, to our subcontractors, to safety and to stewardship of the environment. These are all responsibilities we take very seriously.”

Director or Marketing and Communications, Ed Smith, cited these improvements as an important part of Delphi’s overall Marketing efforts. “Delphi is fortunate to already be a known quantity among its many repeat clients and their direct referrals. But this strong, clear message and value proposition will help us better tell our story as we continue to reach new clients in diverse markets.”


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Category: All, Up Front

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