Boston – Shawmut Design and Construction, a national construction management firm, and Bergmeyer, an architecture and design collaborative, announced the opening of the Concepts global flagship store on Newbury St, in the heart of the city.
The 4,700sf store for the global streetwear retailer introduces immersive products alongside brand and digital experiences. Covering three floors in Boston’s Back Bay, the space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration.
Built with materials inspired by nature, the marriage of zinc, concrete, and stone creates a modern yet comfortable environment. The visual experience is built to talk and connect with people, further driving the depth and breadth of brand and product storytelling Concepts is known for.
Connecting three separate floors is a main staircase inspired by the Greek term ‘theatron,’ “a place of gathering for spectators.” The layout was designed to give users a complete journey experience .
In the heart of the store is a striking zinc cube, designed to cast light at different angles, creating an individualized sensory experience for each guest.
The ground floor and main entry space houses Concepts private label apparel and accessories, multi-brand footwear and apparel, and a headwear customization space. In the mezzanine space, consumers will find Concepts’ “Constant Change,” a dedicated area for rotating special projects and collaborations, as well as a DJ booth.
The upper level of the store houses the Concepts Cafe, a space that houses made-to-order food and beverage offerings for consumers as they experience the store.