Advertising

Print and Online

Advertisers in 2018 will participate in HP’s exciting 20th Anniversary Year, which means, extra circulation in print, expanded social media exposure and an increasing readership of facility owners, managers and the AEC industry that designs and builds their facilities.

Request the HP media kit:

High-Profile Account Executives

High-Profile Layout

Prices (per insertion BW)

Seasonal discounts and commissions

TFN (Til final notice) Advertiser schedule

HP advertisements reach the professionals who make decisions on all levels of facility developments. Clicking on advertisements in HP’s online publication opens the advertiser’s website.

High-Profile Account Executives

All advertisers are assigned an account executive to serve as your contact with HP.

  • Your account executive will assist with placement of news releases and offer guidance on the what kinds of news get ink.
  • Your account executive will also assist to make sure your news submitted will reach beyond the HP blog to FastFacts Friday, and into print, and include the online links to your company website.
  • Your account executive will push news from the HP blog into Twitter, LinkedIn, Facebook and other social networks.
  • Your account executive is your partner in marketing on multi-levels including: media sponsorships for events, content links for websites, reprints and flyers created from HP materials, subscription bundles, gift subscriptions, project team profiles, anniversary profiles, and other special considerations.

High-Profile Layout

  • HP’s art department is led by award winning Yvonne Lauziere, who will assist with all aspects of presentation both print and online to insure your ad has the resolution, color calibration optimized for best results.
  • HP art department provides customization for your existing ad, or a new design from your information and images, at no additional cost to you.

Print Sizes:

AdSizes

          Size                       Dimensions                                          Size                          Dimensions

Center spread        21”W x 13.125”H                                 Full Page                    10”W x 13.125”H
Half Page  H           10”W x 6”                                            Half Page Vertical    4.875” W x 13.125” H
Quarter Page          4.875” W  x 6” H                                 Eighth Page              4.875” W x  3” H

Advertising copy submitted for print is also online. Click this issue icon (right) to view current issue for sample.

Black and white advertisements should also be sent in color for the online version. Ads online are embedded with a hyperlink to the advertiser’s website. Please submit your hyperlink when placing your ad the first time.

Prices-

Please request media it to review all current pricing

TFN (Til final notice) Advertiser schedule

  • The most effective and least expensive advertisements run once monthly on a TFN schedule. This schedule allows HP to automate space reservations, online links, invoicing, and subscriptions in advance. We pass the savings on to the advertiser. Compare one time placements with monthly TFN rates:

__Full page, full color ad 13″ x 10″ 1x $1295 monthly TFN $895 (save $4800 annually)

__Half page 6″ x 10″ 1x $965 monthly TFN $695 (save $3400 annually)

__Quarter page 6″ x 5″ 1x $595 monthly TFN $475 (save $1200 annually)

  • Talk to your account executive about additional benefits for advertisers. Save time, save money, get connected with a TFN program.

Pre-press Technicals

Layout is free:  High-Profile‘s MarCom Award winning art director, Yvonne Lauziere, provides basic production and copy changes with proofs provided.

E-mail files to: ads@high-profile.com.

PDF preferred. For new layout attach text and image files.  (Avoid embedding your photo into a word document as this creates extra steps for reproduction and picture quality can be compromised.)
Images: We prefer image files as jpegs or pdfs @250 dpi. or more.  We also accept tiffs, bmp and other formats.
For larger files we accept dropbox or www.hightail.com file transfer.
Production formats: We prefer a pdf file for advertisements but we may also accept most of the standard platforms including Quark, Word, Illustrator, InDesign etc. Include all support files. Microsoft Publisher is not appropriate for printing. We cannot print Publisher files.
Printing: We print using web offset on 50 lb. newsprint for cover wrap. 80 bright newsprint for inside pages.
Deadlines are roughly last Friday of the month; see calendar for more accurate ad copy deadlines. Time may be extended, contact your HP account executive.

About monthly ads:  Monthly advertisements, or TF (Til Finished) scheduled ads run each month unless canceled. Advertisement copy is automatically picked up from the previous issue to repeat unless we receive alternate copy. You may change copy anytime prior press day.  There is no charge for copy change or design assistance in making changes.

TF ads have the lowest monthly rates. Their rates are locked and will not increase. All ads on a TF schedule are assigned an account executive.  Your account executive provides personal assistance for ad placement, copy changes, ad hyperlinks as well as complimentary subscription(s),  FastFacts Friday,  e-previews, news release and article assistance and social network promotions.

Business Development
Anastasia Barnes

Account executives:
Tom D’Intinosanto
Mark Kelly
Betsy Gorman

  For more information e-mail: ads@high-profile.com
or call 781-294-4530.

 Advertising PDF Version